Companies and enterprises love to be called “data-driven.” Their business intelligence teams don’t refrain from including it in their strategy. But do they really know the meaning of being a “data-driven organization”? Though organizations succeed in generating and collecting a humongous amount of customer data, having big databases does not serve as the key enabler in making a business data-driven and digital. It’s a sad state that companies invest millions of dollars in building and managing large data sets, but Forrester research suggests that these organizations analyze only about 12 percent of this data, whereas the rest of the 88 percent of data lives in silos of systems and departments. Lack of data management and analytics expertise, analytic solutions and “brutal” data silos are the reasons companies ignore a vast majority of their own data.