It has been a practice followed religiously by companies and organizations to analyze how they have performed over a period of time. It is mandatory for them…

Data capture followed with data analytics or data capture that is done for conducting data analytics has successfully transformed the retail

16shares Share on Facebook Facebook Messenger Share on Twitter WhatsApp Flipboard Reddit Launched in 2007 as one of the very …

Customers are engaging with businesses through ever increasing touchpoints including websites, social media, in-store, mobile, and tablets.

Companies and enterprises love to be called “data-driven.” Their business intelligence teams don’t refrain from including it in their strategy. But do they really know the meaning of being a “data-driven organization”? Though organizations succeed in generating and collecting a humongous amount of customer data, having big databases does not serve as the key enabler in making a business data-driven and digital. It’s a sad state that companies invest millions of dollars in building and managing large data sets, but Forrester research suggests that these organizations analyze only about 12 percent of this data, whereas the rest of the 88 percent of data lives in silos of systems and departments. Lack of data management and analytics expertise, analytic solutions and “brutal” data silos are the reasons companies ignore a vast majority of their own data.

Social media data can be effectively used to improve sales forecasts. Here is how to use social media for predictive data analytics.

Research fields usually follow the practice of categorizing continuous predictor variables, and they are the same who mostly use ANOVA. They often do it thro…

Appropriate data, audience understanding & building a good story for meaningful & powerful visual dashboards that influence & engage the audience for

Outsourced data collection helps marketers meet the increasing need for personalization, and learn everything they can about their customers. It is…

Importance of data collection is established by the fact that consumers switch brands if they don't get personalized communication. Accurately collected data empowers brands with customer information, behaviors, and preferences.