Companies and enterprises across the world are running like headless chickens towards digitally orientated business environment, with humongous amount…
Visuals are processed 60,000 times faster than text. This means comprehending texts is slower and we need more time to make sense of data presented in form of dispersed numbers. Instead data visualization makes it easy & helps us to extract simple patterns from complex data. Marketing departments of leading companies, marketers and marketing firms encounter a lot of...
Importance of data collection is established by the fact that consumers switch brands if they don't get personalized communication. Accurately collected data empowers brands with customer information, behaviors, and preferences.
However, the biggest hurdle which makes this shining moment of truth dull is the introvert approach of retailers in collecting their customers for data – robustly. Why retailers should collect customer data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data. Collecting customer data from …
Companies should responsibly use data which is accurate, relevant and secure. Without cleansing the data, addressing veracity is a challenge, and bigger would be the challenge to approach and secure the trust of consumers with help of dirty data.
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