Accurate and consistent data is the key to run a profitable marketing campaign. This video shows how data cleansing techniques ensure that your data i

Advertisement As a customer, you receive an email or an SMS notification stating that the groceries are about to get over, and asking if you would want to order them. How the supermarket or the mall came to know about it? Well, they do not mind readers at least; instead, it is the predictive analytics …

Increased penetration of analytics in the retail industry has made retail analytics companies come up like mushrooms. If we look at the benefits of…

Outsourced data collection helps marketers meet the increasing need for personalization, and learn everything they can about their customers. It is…

Every organization is struggling to monitor and assess their online marketplace performance. Most of them are in a dilemma as to where should they

One of the biggest challenges for designing effective and actionable dashboards is accurate data management by expert data processing teams. And all this is t…

Companies and enterprises love to be called “data-driven.” Their business intelligence teams don’t refrain from including it in their strategy. But do they really know the meaning of being a “data-driven organization”? Though organizations succeed in generating and collecting a humongous amount of customer data, having big databases does not serve as the key enabler in making a business data-driven and digital. It’s a sad state that companies invest millions of dollars in building and managing large data sets, but Forrester research suggests that these organizations analyze only about 12 percent of this data, whereas the rest of the 88 percent of data lives in silos of systems and departments. Lack of data management and analytics expertise, analytic solutions and “brutal” data silos are the reasons companies ignore a vast majority of their own data.

Data cleansing benefits are infinite and can greatly impact your marketing activities. Data cleansing, data cleaning or data scrubbing detects and cor

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